INTERACTIVE MEDIA & MARKETING;BULLETIN BOARD;HOTWIRED ATTRACTS INVESTORS FROM STRATEGIC BUSINESSES;TELE-TV PARTS WITH CAA; A GERMAN AMERICA ONLINE?; NFL KICKS OFF IN CYBERSPACE;

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WPP Group, parent company of J. Walter Thompson and Ogilvy & Mather, Burda NewMedia and Pacific Telesis are among a group of investors that have bought a 15% stake in HotWired, the majority of which is still owned by Wired Ventures, publishers of Wired magazine. By partnering with international leaders in media, advertising and technology, Andrew Anker, president-CEO of HotWired, said, "Our goal was to gather a group of investors that would contribute more than just financial resources to fuel our growth."

Tele-TV, an interactive venture formed by Nynex, Bell Atlantic and the Pacific Telesis Group, ended its relationship with the Creative Artists Agency last week. Reacting to the sudden departure to Disney of CAA's president Michael Ovitz, who facilitated the hiring of many Tele-TV executives, Tele-TV formed a consulting agreement with CAA executive Robert Kavner and his associate Jim Griffiths, independent of his affiliation with CAA.

An outgrowth of their alliance formed last March, Bertelsmann AG, an $11 billion global media company, is building on America Online in Germany to create a German online service by the end of this year. The conglomerate predicts the service, expanding next year to France and the U.K., will have 1 million subscribers by 2000. Each of the companies has invested $100 million in the joint venture, which eventually plans to offer digital multimedia services throughout Europe.

The National Football League this Friday will launch a new Web site known as Team NFL at http://nflhome.com in preparation for this season's kickoff on Sunday. The site, featuring player profiles, NFL history, a chat room and real-time coverage during NFL games, will also incorporate advertising sponsorships. Last April, the League built a site to cover the NFL draft, which was sponsored by Coca Cola, Visa International USA and Reebok. The site will be cross promoted with the NFL's "Pledge Allegiance."

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Coca Cola Co. last week launched a rejuvenated version of its Galaxy of Coca-Cola Web site at http://www.cocacola.com that features slimmer graphics, more general interest content and downloadable copies of print, radio and TV spots, which can then be used as screensavers.

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