INTERACTIVE MEDIA & MARKETING;BULLETIN BOARD; I/PRO, ITRAFFIC TO LEAD MADISON AVENUE TOUR; BMW SPINS VR FOR BOND'S CAR;HIGH TECH HONES ADS; PRODIGY TAPS NBC ONLINE EXECS; OTHER NEWS

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Web tracker Internet Profiles Corp., San Francisco, and iTraffic, a New York interactive media planner, are joining for a January road show of advertising agencies. The tour is an attempt to educate agencies on how to more effectively evaluate Web sites for advertising. I/Pro will be scheduling free seminars on Internet planning, tracking and auditing for agencies and marketers across the country.

BMW of North America is previewing its Z3 roadster-the one James Bond drives in "Goldeneye"-in virtual reality detail on its World Wide Web site (http://www.bmwusa.com). Using Apple Computer's QuickTime VR software, visitors will be able to spin the car as if it were on a pedestal, check out the engine and zoom in for details of the dashboard. BMW agency Fallon McElligott, Minneapolis, developed the application, with programming from Digital Cafe, Minneapolis.

FocaLink, a San Francisco new-media company, next year will introduce SmartBanner technology, which grants advertisers greater control over changing and updating links and indicates exactly which Web sites produce the most hits. Separately, c/net: The Computer Network, San Francisco, on Dec. 15 will start offering Web advertisers technology to allow delivery of targeted ad messages based on age, gender, ZIP code, computer or modem type and other criteria.

Prodigy raided NBC's online staff last week, hiring away Josh Grotstein, VP-general manager of NBC Online Ventures, as senior VP-content. Coming with him is Lisa Simpson, director-business development at NBC News, who becomes senior VP-strategic business alliances for Prodigy. NBC named Edmond Sanctis to the new post of senior VP-executive producer, NBC Interactive Media, replacing Mr. Grotstein.

Time Inc.'s Pathfinder Web site (http://pathfinder.com) will unveil a new look sometime next spring, said Bruce Judson, general manager of Time Inc. New Media...America Online and Time Inc.'s Pathfinder will develop a health and fitness service... Howard Blumenthal was named editor in chief of CompuServe's new online service code-named Project Wow. Mr. Blumenthal is creator and senior producer of the PBS series "Where in the World is Carmen Sandiego?"

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