INTERACTIVE MEDIA & MARKETING;BULLETIN BOARD; WHITEHALL-ROBINS NAMES Y&R INTERACTIVE AOR; AUDIT BUREAU TO MONITOR WEB TRAFFIC; PATHFINDER ADDS DREAMSHOP SERVICE; HACHETTE OPENS ON WEB;

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American Home Products Corp.'s Whitehall-Robins division named Young & Rubicam, New York, interactive agency of record after a three-month review. Y&R will develop a digital communications strategy and several World Wide Web sites. The agency also will buy ad space in digital media for Whitehall brands, which include Advil, Anbesol, Dristan and Robitussin. Whitehall's other agencies include McCann-Erickson Worldwide and Sudler & Hennessey, both New York; and Carrafiello-Diehl & Associates, Irvington, N.Y.

The Audit Bureau of Circulations (http://www.accessabc.com) on Oct. 1 will begin beta testing software to audit traffic at print publishers' Web sites. CondeNet, the Atlantic Monthly, The New York Times' TimesFax and The Wall Street Journal's Adfinder are participating in the test, which will use Market Arts Software's WebTrack tool (http://www.webtrack.com).

Time Warner launched DreamShop, an online shopping service, on its Pathfinder World Wide Web site (http://www.pathfinder.com). DreamShop features merchandise from Eddie Bauer, Spiegel, Bombay Company and Sharper Image, as well as Time Warner's Viewer's Edge and Book-of-the-Month. Current inventory is 700 products. Most of the merchants participating had signed on with Time Warner's Catalog 1 TV shopping service, which was shelved.

Hachette Filipacchi Magazines' Car and Driver, Elle and George will open on the World Wide Web Sept. 26. Car and Driver (http://www.caranddriver.com) offers information on 200 new vehicles, photos, and weekly road tests. Elle (http://www.ellemag.com) will feature shopping guides, model memorabilia and a numerology area, while George (http://www.georgemag.com) offers political-theme content. Charter ad rates are $5,000 per month per publication.

Other news:

News Corp./MCI Online Ventures named Lucy Hood to the new post of senior VP-entertainment, from VP-marketing/new ventures for fX Networks.... IBM Corp. launched infoMarket Search (http://www.infomkt.ibm.com), a free tool that searches several databases at once, including Yahoo Corp., Open Text Corp., McKinley Group and the Usenet newsgroups.... TV Guide will provide information from its Sept. 30 Greater Omaha issue for U S West's TeleChoice interactive TV system testing in the Omaha area.

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