INTERACTIVE MEDIA & MARKETING;COMPUSERVE TAKES OFFENSIVE WITH CAMPAIGN AND PARTNERS;NESTLE GOING INTERACTIVE;ABC TO AUDIT ZD AND DISCOVERY; IN RELENTLESS PURSUIT OF BUGS

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"Enter CompuServe" is the tagline for a new advertising and marketing push that broke Oct. 15 in print, TV and national cable for the Columbus, Ohio-based commercial online service, handled by Martin/Williams Advertising, Minneapolis. CompuServe's campaign is part of a broader marketing effort in which the company will quadruple TV ad spending from last year. Additionally, CompuServe has partnered with Yahoo in marketing a retail package of its Mosaic in a Box for Windows 95 and also with SurfWatch Software, Los Altos, Calif., to distribute Internet in a Box for Kids.

Nestle USA, the U.S. arm of the world's largest food company, is seeking an interactive agency. Glendale, Calif.-based Nestle will consider its lead ad agencies, Dailey & Associates and McCann-Erickson Worldwide, Los Angeles; Publicis/Bloom, Dallas; Siboney USA, Miami; and J. Walter Thompson USA, San Francisco. But Nestle VP-Communications Al Stefl wants to hear from other agencies with interactive expertise. "We'd rather see a lot of possibilities than just a couple of agencies we may have heard of," said a Nestle spokeswoman.

Cambridge, Mass.-based Ziff Davis Interactive (http://www.zdnet.com) and Bethesda, Md.-based Discovery Channel Online (http://www.discovery.com) signed as audit clients under the Audit Bureau of Circulations' tracking services now available in conjunction with WebTrack.

Netscape Communications Corp. is offering PC users cash and prizes for finding bugs in pre-production versions of its Internet software. Netscape has been bugged by publicity over several product glitches. With the clever new "Bugs Bounty" campaign, the marketer is turning a negative-the inevitable bugs in new software-into a positive by making it clear Netscape will do what it takes to build the best product.

Other news:

CD-ROM catalog company 2Market will issue its third edition disc in early November, featuring content from 18 catalogers-down from 27 last year-including F.A.O. Schwarz and Eddie Bauer.....San Francisco-based c/net: The Computer Network launches today an outdoor ad campaign that targets Internet users in New York with bus-length posters featuring the c/net logo, URL (http://www.cnet.com) and the words "get on."

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