INTERACTIVE: MEDIA & MARKETING: NETWORTHY: YOYODYNE

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The concept: Game Ticker

The technology: JavaScript

The scoop: Yoyodyne Entertainment has signed advertisers including AT&T WorldNet and Duracell Corp. to a new ad application called Game Ticker that uses push technology. Users are invited to "play Ticker" and click on a banner which opens as a smaller window that remains on the computer screen while users surf the Web. Users can choose from one of four games to play right on the banner, including baseball trivia, TV trivia, roulette and a current events quiz. Winners can submit their e-mail address to enter a sweepstakes for prizes. Advertisers are rotated throughout the banner as the game is played.

AT&T and Duracell are each paying a charter rate of $5,000 for a two-month rotating sponsorship; the fee may escalate, however, based on ad performance.

Where to find it: Happy Puppy (www.happypuppy.com); Geo-Cities (www.geocities.com); Motley Fool (www.fool.com) and Match.com (www.match.com).

Networthy previews cutting-edge Net marketing. If you spot cool ads or an innovative Web site, contact Kim Cleland at kcleland@crain.com or Matt Carmichael at mattc@netb2b.com.

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