INTERACTIVE: MEDIA & MARKETING: ROADKILL: BITS & BYTES

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NET ART AN ABSOLUT WEB REALITY CHECK

Web publishers probably drooled when they saw the pricey ad Absolut vodka took out on the back cover of Newsweek last week, promoting an animation festival on its Web site. Rate card for the page: $190,735, though Absolut, a heavy print advertiser, may have gotten a discount.

Absolut's not a big Web advertiser; it doesn't even show up in Jupiter Communications' monthly reports. But a one-month buy of that size on the Web would rocket it into the top 30 monthly spenders. The money also would buy more than three years worth of ads on Newsweek's America Online site, where a one-screener with a link to a Web site runs a mere $5,000 per month.

Net whiz kid not popular with parents

HotWired reports a New Jersey teen-a.k.a. "The Liberator"-makes $5 a pop for "fixing" blocking software on kids' computers so they can access forbidden material. Apparently the idea of an electronic babysitter (for the TV or the computer) is getting harder to sell. Maybe parents should monitor their children

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