Mr. Ivins, I/Pro's senior VP-marketing and sales, will join NetROI, a Chicago-based Internet market research company founded by George Garrick, former president-CEO of Information Resources Inc. North America.
Mr. Ivins, 38, will stay on board until a successor is named. He will remain a shareholder.
His departure comes at a sensitive time for I/Pro, which has been rocked by management turmoil and layoffs, the result of a series of shifts in direction and focus.
I/Pro this month is expected to name a new CEO to succeed Mark Ashida, who was forced out late last year after a short tenure.
FINALLY TURNING A CORNER
"I've been here from the very beginning and have helped to develop and deliver our earliest ideas to market," Mr Ivins said. "At this point, however, I felt it's time for me to try something new."
I/Pro at last seems to be turning a corner. The company has finally corrected technological problems that caused delays in the delivery of its Web site auditing reports.
I/Pro's acting CEO, Woody Hobbs, said last month that the company had delivered all its January audit statements within 10 business days after the end of the month. In the past, statements took several months to arrive.
Despite the turmoil, few auditing clients have left.
"I/Pro holds the leadership position in the verification space with well over 100 customers, and despite some recent doubts in the press, I/Pro has experienced no significant customer defections," Mr. Ivins said.
TOOLS TO TEST NET ADS
At NetROI, Messrs. Ivins and Garrick will market services to help marketers test and evaluate Internet advertising. The men worked together at Nielsen Media Research earlier in their careers.