FOR THE INTERACTIVE, THERE'S ONLINE EXPO

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A selection of upcoming events and properties seeking sponsors.

Online Expo '95, Los Angeles, wants to plug in sponsors for its consumer computer online exposition Oct. 6 to 8 at the Los Angeles Convention Center. Customized sponsorships, ranging between $25,000 and $50,000, offer companies logo placement, hands-on product promotion and sampling for various interactive media demonstrations and activity areas. International Marketing Associates, Santa Monica, Calif., coordinates. Contact: (305) 758-2476.

U.S. Air Force Services Agency, San Antonio, offers title and associate sponsorships for its Tops in Blue Entertainment Showcase tour, a family concert series visiting more than 100 Air Force bases worldwide between June and next February. Sponsorships range between $25,000 and $500,000. Sponsors receive product promotion opportunities, cross-merchandising and advertising during the concerts, reaching 2.5 million consumers. Already participating are AT&T and Landstar/Ranger. The event is coordinated in-house. Contact: (210) 652-4945.

Mariachi USA Festival, set for June 24 and 25 at the Hollywood Bowl, seeks sponsors for its sixth annual gathering of the world's top mariachi bands. More than 30,000 tickets have been sold this year. Sponsorship targets the Hispanic market. Packages include tickets and mention in radio, TV and magazine ads for the event as well in the souvenir program, and prominent placement in event press materials. Already on board: Cacique Cheeses & Products, El Pollo Loco, AT&T, the Los Angeles Times, KMEX-TV and Mission Foods. Contact: Oralia Michel, Oralia Michel Public Relations, at (818) 568-0902.

Allensworth State Historical Park, Tulare County, Calif., a unit of California State Parks, has sponsor opportunities for its historic all-African-American town. The park hosts five events each year that draw a total of 117,000 visitors, in conjunction with Friends of Allensworth. Corporate sponsorships include promotional opportunities within the park surrounding Black History Month, May Jubilee, Juneteenth, Founders Day and Rededication. Griot, the African-American business daily, provides media support. Electron Access Corp., San Francisco, coordinates. Contact: (800) 780-4014.

Asphalt Assault, a two-on-two basketball competition scheduled for July in Orlando, seeks a presenting sponsor and associate sponsors; the event targets males 16 years and older. Costs range between $10,000 and $35,000. Power Play Marketing & Management, coordinates. Contact: (407) 898-PLAY.

Battle of the Clubs seeks sponsors for its first annual event to be held Sept. 9 in Manhattan, pitting teams from 20 of New York's fitness and athletic clubs against one another in a competition to raise funds for local charities. Sponsorships, ranging from $2,000 to $6,000, include corporate identity and on-site signage, plus local media coverage. The Event Connection, New York, coordinates. Contact: (212) 229-2606.M

Kate Fitzgerald coordinates Events & Promotions. Reach us by fax at (312) 649-5331 or e-mail address K8FITZ@aol.com.

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