Rachelle Spero to director of marketing at Planet Interactive, a Boston-based Web site developer from director of new media and Internet services at the Neva Group.
Robert McNeal to senior VP-chief operating officer of New York-based Entertainment Drive from director of special projects, information systems at Time Warner.
Bill Heard, 43, to senior VP-creative director of interactive marketing at K2, New York, from executive producer and creative director at Interactive Imaginations' Riddler.com. He has also worked at J. Walter Thompson, Chicago.
Copyright January 1997, Crain Communications Inc.