INTERACTIVE: THE PEOPLE AND THEIR POWER: O'DALY, O'CONNELL AND KVAMME: FERGUS O'DALY

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As the elder statesman of the new goliaths, it's fitting that Fergus O'Daly is the only one with a full set of ad agency credentials-he was an art director before either of his counterparts were out of diapers.

Age: 53

Display: Dapper dresser, with a joke or tale for every occasion.

Drive: Irish-style "never say die" workaholic.

Power: Uses a souped-up Dell computer while on the wait list for a Techra notebook from client Toshiba.

Performance: Effervesent. "Dr. O'Daly" also counsels staff on relationship problemsNetworking: Controls far-flung agency offices on East and West coasts through videoconferencing.

Specs: Started at age 17 as agency art director; joined Poppe Tyson in 1988.

Features:

Knows the best inns in Ireland and the words to almost every song in every major Broadway musical.

Restores Colonial-era home.

Gourmet chef.

Recently purchased a chair custom-designed on Web shopping site.

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