Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

There's nothing like a little bit of added responsibility to test your mettle. In the past six months, G.M. O'Connell has gone from running a hot interactive agency, Modem Media, to managing an international holding company with 300 employees and a plethora of divisions.

Age: 35

Display: A one-time ski bum; combines New York-style cynicism with enthusiasm.

Drive: Fiercely independent; even though Modem Media was acquired by True North, it retains its own identity and operating structure.

Power: Multi-computered, with a Compaq and a Mac

on the desktop, a Digital notebook computer and a U.S. Robotics Pilot to manage appointments, notes and schedules.

Performance: Informal, but demanding and disciplined. Messy desk is cleared at start and end of day.

Networking: Delegates to the hand-picked smart people around him, pointing them in the right direction and supporting them in their journeys.

Specs: Sold recycled golf balls and started a house-painting business as a youth; began Modem Media with $15,000, a friend and a borrowed condo.


nKnows best fishing spots in South America.

nMakes a French peasant chicken dish responsible for his wife falling in love with him.

nKnows the best place to find powder snow two days after the last storm.

Most Popular
In this article: