Interactive privacy goals

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The Coalition for Advertising Supported Information & Entertainment (CASIE) Monday announced goals for privacy in marketing on interactive media. "In a sense this is a warning" to advertisers and marketers, said Judy Black, senior partner-new media technologies for Bozell Worldwide and a member of CASIE's Privacy Task Force. "But we think this has come out consumer-friendly." The five goals: 1) Educating the consumer about ways electronic marketing can provide relevant or time-saving information; 2) marketers identifying themselves to consumers when using electronic communications; 3) marketers using personal information gathered to serve customer needs; 4) marketers informing consumers if personal information provided will be shared with others and honoring consumer requests to withhold that information; 5) marketers allowing consumers the right to see summaries of personal information on file and to correct or withdraw parts of that file.

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