INTERACTIVE;RINGING UP THE WEB;OLYMPIC SPONSORS' INTERACTIVE PLANS

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AT&T

Web site (http://www.att.com) will provide daily updates, e-mail and chats with athletes. Producing interactive shows and games for the Global Olympic Village at Atlanta's Centennial Olympic Park.

BellSouth and Scientific Atlanta

Building a Web site for journalists that will provide information about the Olympics, Atlanta and various technologies.

Coca-Cola Co.

Will offer virtual reality and interactive games on-site in Atlanta; Web site (http://www.cocacola.com) has info for tourists and a game called Olympic Torch Road Rally.

Dial Corp.

Developing a CD-ROM game.

IBM Corp.

Built Atlanta committee's Web site (http://www.atlanta.olympic.org); developing kiosk network for athletes, journalists.

Motorola

Web site (http://www.motorola.com/Sponsors/Olympics) touts its sponsorship.

NationsBank

Using its Web site (http://www.nationsbank.com) to profile its Olympic participation and describe banking and financial services offered during the Games.

Reebok International

Will tout its ties to more than 3,000 Olympic athletes on its Web site (http://www.planetreebok.com).

Sports Illustrated

Will provide daily coverage of events on its Web site (http://pathfinder.com).

United Parcel Service

Web site (http://www.ups.com) offers a directory of places businesses can tempo-rarily relocate to during the Olympic crush.

Visa USA

Will test Visa Cash, its version of stored value cards, in Atlanta. Also touting its sponsorship on its Web site (http://www.visa.com).

SOURCE: ADVERTISING AGE RESEARCH

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