INTERACTIVE;ROADKILL: BITS & BYTES;FREELOADER HITCHES A RIDE WITH INDIVIDUAL;SOMETIMES THE VISUAL JUST SAYS IT ALL

Published on .

Here's another sign that the Internet has caused investors to take leave of their senses: Individual Inc., provider of customized news delivery, is acquiring FreeLoader, a Washington startup merely a month out of beta, for $38 million. For those who are counting, that's more than a lot of ad agencies with clients-and real revenue-go for. FreeLoader technology delivers Web content so you don't have to surf. We're not sure if we should be aghast or merely jealous.

Yes, there are interactive ways to choose perfume. And jeans. And shoes. But underwear? J.C. Penney Co. is testing an interactive kiosk in its intimate apparel department, designed to help women select the right "shaping garment" to fit their needs, eliminating the need to discuss such obviously embarrassing matters with salespeople. Funny. We think the idea of standing in front of such a display even more embarrassing.

ROADKILL ONLINE

Go to Ad Age's Web site (http://www.adage.com/IMM/roadkill.html).

In this article:
Most Popular