Good samaritan rescues
Sprite from Net pirates
For years, sprite.com was held by an Internet domain "pirate" who tried to sell the name to Coca-Cola Co. Canadian Philip Alexander Gordon noticed that the domain had expired recently for non-payment of a renewal fee. So he registered it himself, not for his own profit, but to give it to the rightful owner-Coca Cola.
Given the recent six-figure sales of non-trademark domains such as internet.com, one might think Coke would give him a nice reward, but it turns out all Mr. Gordon got were some T-shirts. He's not done yet. If he has his way, Mr. Gordon will be rescuing more "hostages" than Steven Seagal.