INTERACTIVE;ROADKILL: BITS & BYTES;LEVI'S SWEETENS ADS WITH I-CANDY;THE CURE ALSO PLAYS COMPUTER KEYBOARDS

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Levi Strauss & Co. thinks it's found a way to sweeten advertising on the Internet. The marketer has started doling out "I-candy," animated ads using Shockwave and server-push technology. One ad, a twinkling snowflake, illustrates that no two pairs of Levi's are identical. A rotating DNA double helix spells out "each pair is unique." The ads are from U.K. Web design firm Obsolete and Levi's European agency Bartle, Bogle, Hegarty, London.

Can rockers design Web sites? Apparently so, if they're in London-based rock group The Cure. The melancholic alternative chanteurs turned off the synthesizers long enough to take up HTML, collaborating on a site with little help except for a few tips from Prodigy-backed music site SonicNet (http://www.sonicnet.com). The Cure site's URL is promised to registrants who sign up at (http://www.the-cure.com).

ROADKILL ONLINE

Go to Ad Age's Web site (http://adage.com/IMM/roadkill.html).

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