Keeping tabs on our menstrual cycle just isn't something we want to do on the Web. Nevertheless, Tambrands offers up Troom.com (http://www.troom.com) as a place for teens to get "helpful advice" on the important issues in life-music, makeup and menstruation. Elaborately constructed by On Ramp, New York, to look like a teen-age girl's room, the home page has clickable icons (a cordless phone, a box of Tampax) leading to information and advice. "A place you'll want to visit more than once a month," the site's tagline reads. We think not.
We admit it, we're suckers for Fabio. And news of his impending appearance on the Web was too good to let pass by. The hunky model stars in a Web site opening this week for Van den Bergh Foods' I Can't Believe It's Not Butter. Created by McCann-Erickson Worldwide, the site reportedly features downloadable audio of Fabio's voice. Fabio-lous.
Go to Ad Age's Web site (http://www.adage.com/IMM/roadkill.html).