INTERACTIVE;ROADKILL: BITS AND BYTES; YAHOO! SCARES UP A HALLOWEEN PROMOTION;A NET INVESTMENT THAT JUST MIGHT PAY OFF

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Boo who? Why, Yahoo! Leave it to the Yahooligans to spook up an advertising-themed promotion involving the old "trick or treat" concept. Called "Night of the Living Yahoo!," the promotion (http://www.yahoo.com) takes users on a trick-or-treating excursion to sponsor Web sites. Participants including Berkeley Systems, M&M/Mars and Rysher Entertainment will offer the chance to win online "treats"; the more sites you visit, the more chances to win.

As those who snapped up Internet domain names early know, having a memorable one helps. Having a memorable name that's for sale is even better. That's the hope of Chuck Jones & Associates, a Portland, Ore., financial advisory firm that bought investing.com two years ago. It's a perfect site name for a company involved in short-term transactions, the firm believes. But to buy it might necessitate a long-term investment. Asking price: $500,000.

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