INTERACTIVE;SONGLINE RELAUNCHES WEB REVIEW

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Songline studios' Web Review returned last week, backed by publisher Miller Freeman Communications and Microsoft Corp.

Web Review (http://www.webreview.com) was forced to stop publishing last May due to declining ad revenues.

It returned with Microsoft Corp. as its relaunch sponsor. Microsoft also made a one-time, $50,000 investment in the site.

Songline retains ownership of Web Review. Miller Freeman's Web Techniques and the company's trade show division will sell advertising on the site and keep a percentage of ad sales. They will also cross-promote the brand.

Web Review was "a consumer Web site...but they developed into a product that wasn't consumer enough or Web-savvy enough, either," said Manny Sawit, associate publisher of Web Techniques.

Miller Freeman will reposition the zine to target Web Review's most frequent original visitors, Web workers. Sponsorship pricing will rise slightly from 7.5 cents to 10 cents per impression.

Web Review, which launched in July 1995, in May posted an open letter to users stating that if 5,000 customers would pay $19.95 for a six-month subscription it would resume publication.

As of July 1996, the site had received only 600 to 700 positive responses.

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