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Interactive & strategic

Published on .

As Response Media Products' director of new-business development, Mary Ellen McGarry plans to listen to clients' ideas while promoting the interactive and strategic development arms of the Atlanta-based direct marketing agency. Ms. McGarry, working in the new Fairfield, Conn., office, hopes her experience with catalogers and publishers will help serve clients in the on- and offline worlds. The interactive and strategic divisions set Response Media ahead of other direct agencies by allowing it to help clients look at new marketing channels and revenue streams, she says.


Age: 45.

Education: Southern Connecticut State College, New Haven-BA in psychology, 1976; MS in counselor education, 1979.

Work highlights: June 1995-April '99, senior VP-new business, AZ Marketing Services; Oct. '94-June '95, VP, Mokrynski & Associates; March '90-Oct. '94, director of sales, Kleid Co.; June '87-Feb. '90, director of client development, AZ Marketing Services.

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