"We want to let everyone experience the Olympic games without having to go to Atlanta," said Russ Natoce, AT&T's director of Olympic marketing. "AT&T's all about connecting, and that's what our Web site is focused on-connecting people to the Games and to other people interested in the Games."
PLAYING ALONG; VIRTUAL REALITY
The site, relaunching June 10 (http://www.olympics.att.com), will offer users a chance to play Olympic games such as track & field and basketball online.
Virtual reality technology will take visitors on a tour of the Museum for the Olympic Games in Luzerne, Switzerland. Users can "walk" through the museum and pick up objects and turn them upside down.
Live video feeds will offer a glimpse of the Global Olympic Village (a place where only athletes are permitted), and Centennial Olympic Park, located in downtown Atlanta.
`BRING THE OLYMPICS TO LIFE'
The additions to AT&T's site "bring the Olympics to life in ways that haven't been done before because of the rich digital communications that are available today," said David Lynch, an account manager at AT&T interactive agency Modem Media, Westport, Conn.
During the Games, which begin in July, the site will offer live reporting and updates from SportsTicker and a staff of cyberjournalists.
An "Olympic Games Switchboard" area offers links to other Games sponsors and Olympic sites on the Web.