Leading radio rep firm Interep, New York, acquired a 51 percent stake in online ad sales company Cybereps, Sausalito, Calif. Interep plans to merge the company with its streaming media division Interep Interactive to enhance its ability to offer cross-media packages to marketers. Terms were not disclosed. The new company, which will combine Cybereps' Web site ad sales, marketing and publishing capabilities with Interep Interactive's streaming audio and video expertise, will operate as a division of Interep but will retain the Cybereps name. Adam Guild, founder and president of Interep Interactive, will maintain his position there while also becoming president-corporate and business development at Cybereps. Cybereps co-founders Mike Warsinske, Ted Welch and Crystal Gurin will continue as CEO, president of sales, and exec VP, respectively.
Copyright January 2001, Crain Communications Inc.