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Interfocus scoops EuroBet business

Published on .

LONDON--Interfocus has won the global business for EuroBet, the offshore Internet betting arm of Coral Group.

The agency beat off McCann-Erickson Worldwide, Rainey Kelley Young & Rubicam and Grey Advertising, which pulled out shortly before the pitch.

Interfocus' brief is to develop brand strategy and creative communications as EuroBet seeks to bolster its share of customers.

Media buying will be handled by New PHD Compass and the OMD network. Burson-Marsteller has been appointed for public relations.

Dealing in five currencies and languages, the EuroBet bookmaker will accept online bets worldwide from its Gibraltar offices.

Copyright February 2000, Crain Communications Inc.

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