"Intermercials," sponsorships will emerge as new online ad models

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Advertisers will spend more of their online media dollars on animated interstitials, or "intermercials," and sponsorships as they look to models that go beyond Web banner ads, according to a new report from Jupiter Communications. Jupiter predicts that by 2001, advertisers will spend 25% of their online ad budgets on intermercials, 25% on sponsorships, and 50% on banner ads, looking for more intrusive and powerful online ad models.

Copyright June 1997, Crain Communications Inc.

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