Intermind cuts marketing staff

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Intermind, an early player in Internet push technology, is shifting its focus from the consumer market to business and has slashed staffing in its marketing department. Intermind, which launched its product last October with money from cellular phone pioneer Craig McCaw, over the past two weeks laid off about half of the 30 people in its marketing department, eliminating 17% of the company's 88 jobs, NEWS.COM reported April 16.

Alane Moran, director of product marketing, said the actual number of cuts was below NEWS.COM's report, but she declined to be more specific.

"To make money on the Web these days, we're going to go after niche markets," Ms. Moran said. "The bigger corporate enterprise market is really where the focus is at this point. But we're not abandoning our consumer space."Ms. Moran said Intermind will continue to seek mass market content providers and to support the approximately 200 content providers, including CBS and Discovery Channel, that use Intermind's push technology.

Microsoft Corp. and Netscape Communications Corp. are building push technology into browsers being introduced in coming months, putting pressure on Intermind and other push ventures. But Ms. Moran denied Microsoft's and Netscape's moves had anything to do with Intermind's shift into the business market.

Intermind was planning to post a response to NEWS.COM's report late on Wednesday on its Web site.

Copyright April 1997, Crain Communications Inc.

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