INTERNATIONAL ACCOUNTS IN REVIEW (CHART)

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COUNTRY/BUDGET

INCUMBENT CLIENT/BRANDS CONTENDERS DECISION DATE

Pan-Europe: $120 millionLocal agencies Sony BBDO; DDB Needham End of year

U.K.: $62 millionOption One Group, Pro motional Campaigns, 18 others Barclays Bank's Barclaycarddirect marketing Undetermined Open

Pan-Europe: $60 millionDDB Needham Henkel's Dixan detergent FCA/BMZ; TBWA Open

Pan-Europe: $38 millionLocal agencies Sega Europe WCRS (U.K. incumbent); Lowe Howard-Spink; McCann-Erickson; S.P. Lintas; Ab bott Mead Vickers/BBDO Open

Australia: $35 millionMedia Decisions New South Wales government's mas ter media account Incumbent; undisclosed agencies December

Germany: $35 millionScholz & Friends Deutsche Bank's private customers þaccount BBDO; Lowe & Partners Open

France: $30 millionBDDP SNCF's state rail account Incumbent; Alice; CLM/BBDO; Publicis; Australie End of year

Pan-Europe: $30 millionYoung & Rubicam United International Pictures Incumbent; Publicis; Ogilvy & Mather; BMP DDB Needham; Still Price Lintas Open

U.K.: $26.5 millionJohn Ayling & Associates Asda Group BBJ Media Services; Media Business þGroup; Media Centre; Optimedia International; TMD Carat December

Germany: $25 millionSpringer & Jacoby Postbank postal department Incumbent; J. Walter Thompson Co.; Heye & Partner; HSR&S/SMS Open

Canada: $22.6 millionMedia Buying Services Ontario government's media buying Undetermined Fall

Italy: $22 millionPirella Gottsche & Lowe Zanussi white goods Several undisclosed agencies Fall

Worldwide: $20 millionDormant Daimler-Benz's corporate account Lintas; Publicis; BBDO; Grey; Rempen & þPartner Open

Germany: $20 millionKevin Morley Marketing Rover Group Incumbent; Knopf, Naegeli, Schnakenberg; Lintas; Rempen & Partner Open

Germany: $20 millionGrey B.A.T's HB cigarettes Incumbent; Baader, Lang, Behnken; Knopf, Naegeli, Schnakenberg; Heye & Partner Open

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