INTERNATIONAL ACCOUNTS IN REVIEW (CHART)

Published on .

COUNTRY/BUDGET

INCUMBENT CLIENT/BRANDS CONTENDERS DECISION DATE

Pan-Europe: $120 millionLocal agencies Sony Young & Rubicam; BBDO; DDB Needham End of year

U.K.: $62 millionOption One Group, Promotional Campaigns, 18 others Barclays Bank's Barclay card direct marketing Undetermined Open

Pan-Europe: $38 millionLocal agencies Sega Europe WCRS (U.K. incumbent); Lowe Howard-Spink; McCann-Erickson; S.P. Lintas; Abbott Mead Vickers/BBDO Open

Australia: $35 millionMedia Decisions New South Wales govern ment's master media account Incumbent; undisclosed agencies December

Germany: $35 millionScholz & Friends Deutsche Bank's private customers account BBDO; Lowe & Partners Open

Pan-Europe: $30 million to $40 millionBDDP Polaroid Europe Incumbent; CLM/BBDO; Bartle Bogle Hegarty; Publicis November

France: $30 millionBDDP SNCF state railway Incumbent; Alice; CLM/BBDO; Publicis; Australie End of year

Pan-Europe: $30 millionYoung & Rubicam United International Pictures Incumbent; Publicis; Ogilvy & Mather; BMP DDB Needham; Still Price Lintas Open

U.K.: $26.5 millionJohn Ayling & Associates Asda Group BBJ Media Services; Media Business Group; Media Centre; Optimedia International; TMD Carat November

Germany: $25 millionSpringer & Jacoby Postbank postal department Incumbent; Saatchi & Saatchi; J. Walter Thompson Co.; TBWA; Grey; HSR&S/SMS; Knopf, Naegeli, Schnakenberg Open

Italy: $22 millionPirella Gottsche & Lowe Zanussi white goods Several undisclosed agencies Fall

For newest international accounts in review, see Advertising Age International Nov. 21.

In this article:
Most Popular