INTERNATIONAL ACCOUNTS IN REVIEW

Published on .

Most Popular
COUNTRY/BUDGET CLIENT/BRANDS CONTENDERS INCUMBENT DECISION DATE

Pan-European: $50 mil lion to $70 million Volkswagen AG's Skoda cars Incumbent; Ayer; Saatchi & Saatchi; Grey GGK/GGT Early summer

Germany: $30 million Volks- & Raiffeisenbanken Incumbent; Publicis Eiler & Riemel Open

U.K.: $27 million Do It All hardware stores Incumbent; GGT; BMP DDB Needham Worldwide Cogent Late May

Germany: $24 million Allianz-Versicherungen insurance Incumbent; Lintas; BSB; Springer & Jacoby; Michael Conrad & Leo þBurnett; BBDO Euro RSCG Open

Germany: $20 million B.A.T's HB cigarettes Incumbent; Baader, Lang, Behnken; Knopf, Naegeli, Schnakenberg; þHeye & Partner Grey Open

Australia: $20 million Brash national retail music stores Incumbent; DDB Needham; Clemenger BBDO; Box Emery & Partners; þMojo Australia George Patterson Advertising May

Spain: $17 million Galerias Preciados department stores Incumbent; Lintas; 10 other agencies Question & Answer Open

U.K.: $15 million Thomson Tour Operations Incumbent; others undetermined WCRS Open

Germany: $13 million Apollinaris mineral water BBDO; FCB; Scholz & Friends; KM Wolff; Grey Springer & Jacoby Open

Italy: $12 million ENIT (Italian tourist board) Incumbent; more than 40 agencies BSB Open

Australia: $8 million Federal Liberal Party Undetermined George Patterson Advertising August

U.K.: $6 million Virgin Atlantic Airways Undetermined Simons Palmer Denton Clemmow & þJohnson Open

U.K.: $6 million Lada cars Incumbent; undetermined Quadrant Advertising & Marketing Open

Germany: $6 million Nassauische Sparkasse savings bank Lesch & Frei; von Stuelpnagel & Fleischmann; Gaensler & Partner Extra Werbeagentur Open

France: $6 million Habitat Alice; Bordelais, Lemeunier, Leo Burnett; Ogilvy & Mather Opera Open

France: $5.1 million to þ$6.9 million Bordeaux wine collective Saatchi & Saatchi; Persitz & Lalo McCann Erickson Open

Australia: $5 million Telecom Mobile Net national mobile phone network Incumbent; Mojo Australia; John Singleton Advertising DDB Needham May

Australia: $5 million Federal Government's national drug offensive Incumbent; others undetermined BAM/SSB May

Australia: $5 million Tip Top Bakeries Incumbents; The Campaign Palace; Lintas DDB Needham; The Ball Partnership Late April

Pan-Asia: $5 million National Australia Bank Group Batey Group; Saatchi & Saatchi; Dentsu, Young & Rubicam New account Late April

Germany: $4 million to $6 þmillion Axel Springer's daily Die Welt KM Wolff; Michael Conrad & Leo Burnett; TBWA Wensauer DDB Needham Open

Australia: $4 million Australian Electoral Commission Incumbent; The Campaign Palace; Luscombe & Partners; BAM/SSB; Thomson White/FCB; Box Emery & Partners Doorley Abram Davis & Chapman June

France: $3.1 million French Ministry of Housing Audour, Soum, Larue/SMS; Business Communications Division of FCA; Euro RSCG; McCann-Erickson; Publicis New account Open

In this article: