×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

International ad group woos Asian marketers

Published on .

SEOUL--The World Federation of Advertisers is trying to get major Asian marketers to join the Brussels-based advertiser group. The federation has 24 corporate members, evenly split between the U.S. and Europe, but none from Asia, although a number of national advertiser associations in Asia are members. Federation executives attending this week's IAA congress are meeting with Korean advertisers in Seoul and Japanese advertisers in Tokyo to recruit new members.

Most Popular
In this article: