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[mexico city] J. Walter Thompson Co. and media unit Total Media have won the Nike account for Mexico. JWT already handles the Nike Asia-Pacific account. According to industry sources, Nike put the account -- previously handled by McCann-Erickson Worldwide -- up for review three months ago. Ten agencies were competing for the business before the field was narrowed down to three finalists: McCann, JWT and Leo Burnett Co. JWT said the Mexican agency took advantage of the Asia team's experience to develop the presentation, directed by New York-based David Simpson, international director for the Nike account. "Nike is a great victory for us," said Liz Paul, director general of JWT Mexico.

MediaCom sets out on acquisition path

[dublin] MediaCom, the Grey Advertising-owned media planning and buying operation, will step up its acquisition program across Europe. The move follows a meeting of Grey and MediaCom heads from Europe, the Middle East and Africa in Dublin. The aim is for the network, already present in most of the region's major markets, to grow more quickly. It already claims to be the biggest stand-along media network in Germany and Austria.

Marketing 2020 execs set London meeting

[london] Senior international marketers will discuss everything from their version of the ad agency of the future to how to develop new global brands at Advertising Age International's conference Marketing 2020 -- Europe in London on June 30 to July 1. The conference, to be held in conjunction with the International Advertising Association's U.K. chapter, is the main event in London International Advertising Week. Marketers will talk about how they turned Nokia mobile phones, pharmaceuticals company Novartis and Smirnoff vodka into global brands.

Mars shifts $30 million to MediaCom

[veghel, netherlands] Mars BV has switched its $30 million media-buying business in the Netherlands to Grey Advertising-owned MediaCom from D'Arcy Masius Benton & Bowles, both Amsterdam. Benelux Media Manager Jacqueline Rams says the decision has no ramifications on creative assignments, which are determined globally, and in the Netherlands are shared between Grey, DMB&B and BBDO. Media buying is decided locally, however, and was won in a pitch between roster agencies as well as outside shops. "It's part of our philosophy that from time to time we have a review to keep us all awake and sharp," said Ms. Rams.

Standard Chartered media lands at FCB

[hong kong] Standard Chartered has appointed Foote, Cone & Belding to handle the $6.4 million media account for its credit-card business in Hong Kong following a four-way pitch that included incumbent Leo Burnett Co. FCB Hong Kong Managing Director Carol Cheung said the agency will handle all media planning and buying in Hong Kong, as well as some additional database business and special projects. Burnett continues to handle the creative account.

Wieden gains in merger of Bavarian banks

[munich] Wieden & Kennedy, Amsterdam, has emerged the chief beneficiary of the merger between the two major Bavarian banks -- Hypo Bank and Bayerische Vereinsbank. After a long-running pitch involving seven agencies, the banks' marketers decided Wieden will run the corporate umbrella campaign for the new HypoVereinsbank, leaving Hamburg-based Baader Lang Behnken -- incumbent on Bayerische's advertising business -- to handle the product and literature account. Together, the business is expected to be worth more than $35 million. TBWA had handled Hypo Bank.

Mexican newspaper `Reforma' links with CNN

[mexico city] CNN en Espanol and one of Mexico City's leading daily newspapers are co-producing a business news program launched last week. Journalists from Reforma will produce "CNN/Reforma Presenta Negocios Mexico" ("CNN/Reforma Present Mexico Business"). The show will only air in Mexico, but CNN is looking at the possibility of broadcasts in other countries.

`National Geographic' to publish in Hebrew

[tel aviv] The first Hebrew issue of National Geographic hits newsstands this month. Local publishing house Hed Artzi, in partnership with daily newspaper Ma'ariv, will publish the publication. Daphne Raz, editor in chief of the Hebrew edition, hoped the magazine eventually will have a circulation of 70,000. The monthly is a Hebrew translation of the entire English edition, plus local sections accompanying local advertising. An advertising campaign ran in Ma'ariv , created by Shalmor Avnon Amichay/ Y&R.

Sony to launch Vaio PCs in Europe

[tokyo] Sony Corp. said it will take the popular Vaio line of computers to Europe. The company is eyeing Brussels as a center for its new European PC unit. Since introducing the Vaio series of notebook and desktop PCs last July, the notebook computer has become a leading seller. Sony dropped out of the PC business in the late 1980s because of flagging sales.

Pepsi invests $250 mil in the Philippines

[manila] Pepsi-Cola Philippines, under the new management of local trading group Guoco Holdings, has embarked on a $250 million investment in the country over the next five years in a bid to cut into the market share of Coca-Cola Philippines. The latter currently holds 70% of the domestic beverage market to Pepsi's 20%. Pepsi also is seeking to enhance "brand equity" through the introduction of the new blue packaging, vigorous advertising and young product endorsers such as local teen-age star Jao Mapa. The company expects to hit $102.6 million in sales this year, but it forecasts net income of only $230,000.

Club Med awards global media account to Carat

[paris] French leisure group Club Mediterranee has awarded its global media-buying business to Carat, a subsidiary of London-based Aegis. The decision follows the appointment of Publicis to Club Med's creative account in March. No budget was disclosed but is expected to be much greater than in previous years. Carat has been handed the business previously split between various agencies in different countries. The company's new ad strategy, which will kick in next winter, is said to be aiming for a positioning based on "health, fitness and family," with a more direct appeal to younger people.

M&C Saatchi pulls in Tie Rack

[london] Niche retailer Tie Rack has appointed M&C Saatchi, London, to conduct a strategic review of the brand and its future communication requirements. Tie Rack, which sells accessories such as ties, scarves and handkerchiefs for men and women at 450 stores in 31 countries, has never before used media advertising. Roy Bishko, chairman and founder of Tie Rack, says M&C Saatchi was selected "on the basis of its strategic and creative strength. "It is now an appropriate time for us to take stock of the brand's position in a changing marketplace and consider our communication needs." Tie Rack has expanded quickly throughout the world via franchising.

Grey ad protests nuclear weapons testing

[duesseldorf] Grey Germany, in cooperation with Grey Tokyo, has created a TV commercial protesting against tests of nuclear weapons, titled "Stop the Madness." The 30-second effort features a survivor of the Hiroshima nuclear bomb, shown in Hiroshima's Peace Park, who says: "Hello. This is a message to the leaders of the Indian and Pakistani nations and anyone having nuclear weapons. Why do you test nuclear bombs? As a citizen of Hiroshima I can assure you: They work." The endline is "Stop the madness, before madness stops us."

`Virtual ads' ruled out of Sydney Olympics

[sydney] Sydney 2000 Olympics organizers have built new clauses into the contracts with TV broadcasters for the Olympic Games, forbidding the use of "virtual advertising" that superimposes advertising on boards and playing surfaces at sporting events. Alarmed that Kerry Stokes' Seven Network has signed an exclusive licensing agreement with ORAD, an Israeli company that developed the digital technique, Gary Fenton, head of the Sydney Games broadcasting organization, said contracts now stipulate broadcasters cannot use the technology to alter Olympic images. Virtual-board technology means, for example, that different ads can be placed behind the same finishing line and sold to individual viewerships, ads can be stripped in behind action scenes, or cigarette and alcohol ads can be broadcast to countries where such ads are legal.

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