The participating publications include: International Advertising, China; Revista Publicidad & Mercadeo, Colombia; Mercado, Dominican Republic; kreativ, Hungary; Media i Marketing Polska, Poland; briefing, Portugal; Resume, Sweden; and Marketing Turkiye, Turkey.
The judges for the international component of the Best competition were: Joe Cappo, senior VP-international, Crain Communications Inc., which is the publisher of Advertising Age, and world president of the International Ad-vertising Association; Jerome Juska, professor of international advertising at Northwestern University and president of Millennium Management; and Daniel M. O'Brien, global advertising director of Andersen Consulting.
Here are the country-by-country winners in each media category, with the advertiser, entry and ad vertising agency or other entrant cited.
TV: Honorable mention: Hainan Airlines "Cloud," Suxia & Huge Advertising Communication.
Print: Honorable mention: Yongchao Property Shenzhen, "Jerry -- Build," Greatwall Internat-ional Advertising.
Outdoor: Honorable mention: Nippon Paints, "Bottoms," China National United Advertising.
TV: 1st place (tie): Jeans & Jackets, "Pipe" and Safari Ltd., "Bed," both Lowe/SSDM.
Print: 1st place: "Sky de Colombia, "T-Shirt," Lowe/SSDM. Honorable mention: Renault "Airbag," and Hoteles Charleston "Breakfast," both Lowe/SSDM.
TV: Grand prize: Super Pola "Productos Mas Frescos," Pages/ BBDO (spot also won the Grocery Products 1st place); Technology 1st place: Codetel "Will," PanAmericana; Financial Services 1st place: American Express by Banco del Progreso, "Helps You Be More. . .," Partners Ogilvy & Mather; Miscellaneous 1st place: Provida, "Leaky Condoms," Grupo Novel.
Print: 1st place: Cutty Sark "Amarillo," Pages/BBDO; 2nd place: Felix Opticians, "Carrot," Cimple; 3rd place: Dorina, "Christmas Tree," Publicitaria Inter-America.
TV: 1st place (tie): Chio-Wolf, "The Cheese Experts," Scholz & Friends and Bestfoods Hungary -- Globus ketchup "Ketchup," Bates Saatchi & Saatchi; 2nd place: Bestfoods -- Milky Way, "Psychoanalysis," Grey Budapest.
Print: 1st place: Campaign for World Wide Fund for Nature, "No Ears, No Nose, No Eyes," Bates Saatchi & Saatchi; 2nd place (tie): ArchiCad software "Hands," Iconos and Budapest Mayor's Office, "40 Tons a Day," McCann-Erickson Budapest; 3rd place: RTL Klub, "Movies," Bates Saatchi & Saatchi.
Outdoor: 1st place: L'Oreal-Lorebel Cosmetics Ltd., "Building Wrap," Multivision Ltd.; 2nd place (tie): Metro Gratis Ltd. "Non-stop," Ratky & Co. and Kraft Jacobs Suchard, "Between Two Meals," Young & Rubicam Budapest.
Print: 1st place: Starcom, "Bird Dropping," Leo Burnett Warsaw; 2nd place: Sony, "Missing Tooth," Leo Burnett Warsaw.
Outdoor: Danone -- Minute Maid Juice "Cow," Leo Burnett Warsaw; 2nd place: Support Justified Nudity in Advertising, "Looks Better on Breasts," TBWA Warsaw; 3rd place: Public Service Campaign, "Young Drivers," Cityboard Media.
TV: O Independente, "Shop Window," W/Portugal.
Print, single executions: 1st place: Portugalia Airlines, "Swinging," Abrinicio Publicidad. Honorable mention: Observatorio do Ambiente, "Smoke" and "Jaws," both McCann-Erickson Portugal.
Print, campaigns: all tied for first place: Amnistia International, "Chopsticks," "Forehead," "Eyes" and "Mouth," W/Portugal; Cutty Sark, "Guilt," "Jump," "Shots" and "Pistachios," Euro RSCG Publicidad; Fantasporto Horror & Science Fiction Film Festival, "Electric Chair," "Abduction," "Hanging," "Teeth," McCann-Erickson Portugal.
TV: 1st place: Estrella AB, "Marathon," Hall & Cedarquist/ Y&R; 2nd place: Europolitan AB, "Bongo," Hall & Cedarquist/Y&R.
Print: 1st place: Volvo Cars Sweden "For Sale -- Woods," Forsman & Bodenfors; 2nd place: Salmon Sport AB, "Green Pistes," Tennis, Anyone?"; 3rd place; SmithKline Beecham, "Depression" (three executions), DDB Needham.
Outdoor: 1st place: Ikea Sweden, "Fresh This Autumn -- Armchair," Forsman & Bodenfors; 2nd place: Gothenburg Post -- paperboy recruitment, "Recruitment Event," Forsman & Bodenfors.
TV: honorable mention: Kent/Birlik Gida, "Slingshot," Pars/McCann-Erickson.
Print: honorable mention: Opel "Temporary/Permenent' and "Same Day/Today."