×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Internet a viable information source for journalists: study

Published on .

Journalists use the Internet for research and communication nearly as commonly as they use the telephone and rely on in-person interviews when writing stories, according to results of the Fifth Annual Middleberg/Ross Media in Cyberspace Study. The 1998 study, conducted jointly by Associate Professor Steven S. Ross of the Columbia University Graduate School of Journalism and the New York-based public relations firm Middleberg & Associates, also found that original content on Web sites grew significantly in 1998. That finding indicates that news organizations are increasingly considering the Web a new medium, rather than a distribution device. Among other findings, the study also found that use of the Web is gaining in breaking news situations.

Copyright March 1999, Crain Communications Inc.

Most Popular
In this article: