Journalists use the Internet for research and communication nearly as commonly as they use the telephone and rely on in-person interviews when writing stories, according to results of the Fifth Annual Middleberg/Ross Media in Cyberspace Study. The 1998 study, conducted jointly by Associate Professor Steven S. Ross of the Columbia University Graduate School of Journalism and the New York-based public relations firm Middleberg & Associates, also found that original content on Web sites grew significantly in 1998. That finding indicates that news organizations are increasingly considering the Web a new medium, rather than a distribution device. Among other findings, the study also found that use of the Web is gaining in breaking news situations.
Copyright March 1999, Crain Communications Inc.