Internet Ad Bureau to unveil plan for tracking ad spending

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The Internet Advertising Bureau, a new industry association, on Friday will unveil plans to track and report advertising revenue on all Internet-related ventures, including online services, Web sites, e-mail and offline networks. The IAB, formerly the Internet Advertising Council, holds its first general meeting on Friday.

The ad revenue report, produced by Coopers & Lybrand, will be released in the fall and periodically thereafter. IAB is asking sites with at least $10,000 per month in ad revenue to report revenue by month, revenue by category and revenue by advertiser. Only the aggregate figure will be made available to the public.

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