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Internet ad specialist AdForce opens Asian division

Published on .

HONG KONG--AdForce, an advertising management and delivery services provider for the Internet, has opened its first Asian office in Hong Kong, with a second due to open soon in Beijing.

AdForce Asia will serve targeted, online ads to Web users across Hong Kong, the People's Republic of China, Taiwan and Singapore.

"When Web advertising first started, users typically downloaded Web pages and advertising from the same source. As the Internet has grown more complex, with more Web sites accepting advertising and more advertisers running campaigns across many different sites, a superior model emerged -- centralized ad serving," explains Chuck Berger, the U.S. based CEO of AdForce.

AdForce Asia will immediately start serving ads to leading sites, including SINA.com, which draws 200 million monthly page views and more than one million registered users, and includes properties in China, Hong Kong, Taiwan and North America. It will also provide local customer support for advertising campaign definition, targeting and results measurement.

"With AdForce's centralized ad serving system, SINA.com will now be able to deliver online advertising to our highly focused global audience with targeting capabilities which extend to the regional level," says Jim Sha, CEO of SINA.com.

Adforce Asia will serve ads to other Asian online content providers, such as 24/7 Media Asia, which provides Internet advertising and online direct marketing solutions for advertisers and Web publishers.

"With AdForce's scalable centralized ad serving technology, we can focus on our core competency -- providing Internet advertising and online direct marketing solutions for advertisers and Web publishers," says Patrick Jonathan Wong, deputy managing director of 24/7 Media Asia.

According to International Data Corp., by the year 2001 the number of Web users in Asia-Pacific will surpass that in Western Europe to become the second largest Internet market in the world.

Copyright September 1999, Crain Communications Inc.

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