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Internet will add to offline retail spending

Published on .

Online market research firm Cyber Dialog, New York, says the Internet will help holiday sales in offline retail stores rather than hurt it. While the firm projects 6.7 million U.S. adults will spend roughly $2 billion online during the holiday season, it says 9 million will shop in stores after gathering product information online, spending $4.7 billion after using the Internet. This year's online spending total represents a 300% gain from last year's holiday online spending, which Cyber Dialogue estimates was $640 million. For more information, go to www.cyberdialogue.com.

Copyright November 1998, Crain Communications Inc.

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