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Internet Advertising Bureau seeking input on wireless Internet advertising

Published on .

The Internet Advertising Bureau plans an industrywide initiative designed to identify areas of opportunity and set advertising guidelines for the burgeoning wireless Internet marketplace. The task force is headed by IAB board members Beth-Ann Eason of DoubleClick and Richy Glassberg of Phase2Media. All interested parties can register for the task force working committee at wireless@iab.net. The task force will focus initially on creative and measurement guidelines.

Copyright April 2000, Crain Communications Inc.

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