×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Internet gender gap closes as millions of women take up surfing

Published on .

Women will lead global Internet growth this year, helping close the gender gap that has characterized the Internet since its inception, according to market researcher Angus Reid Group's Face of the Web study. The global study was based on a sample of 28,374 Internet users and consumers conducted by telephone or in-person interviews. About 59% of current Internet users are male and 41% female; the study shows, however, that of people who intend to go online this year, an estimated 54% will be female and 46% male.

Copyright March 2000, Crain Communications Inc.

Most Popular
In this article: