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Internet ground fertile in calmer Latin America

Published on .

Latin America is emerging as fertile ground for Internet advertising. Just ask pioneers doing business there.

StarMedia, a Spanish- and Portuguese-language Internet content service that debuted in December 1996, has deals with dozens of marketers, ranging from BMW to Citibank to Intercontinental Hotels, from $10,000 banner ad tests to $1 million marketing programs.

For more on this story, see INTERACTIVE

Copyright September 1998, Crain Communications Inc.

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