Internet influences greater amount of kids', teens' offline spending

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Kids and teens are expected to spend $4.9 billion on the Internet in 2005, but they are expected to spend an estimated $21.4 billion offline based on information that they have found on the Internet, according to new research from Jupiter Communications. Releasing the study during its fifth annual Digital Kids Forum, the Jupiter survey asked more than 1,500 teens about their online shopping behavior; 15% of teens actually purchase online today, while 49% say they use the Internet to research goods and products but purchase those items offline.

Copyright September 2000, Crain Communications Inc.

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