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Hyperlink marketing: The cheap--or even free--Ðoption. Negotiate reciprocal links with similar sites.

Collateral: Tell the world about your site. Put it on your letterhead, business cards, promotional packages, TV spots and print ads.

Cyber-malls: Instead of paying for pricey server space in these clusters of cyber businesses, pay a smaller fee to hyperlink to the mall from your own site.

Global Internet News Agency (http://www.gina.com): A nominal fee gets an Internet press release sent, and posts the release for 90 days.

"Hot" and "Cool" Web sites: For a chance at free links and PR, submit your site to GNN Best Net (http://gnn.com), AOL's Web Diner (http://www.webdiner.com), or Top 5% of All Web Sites (http://www.pointcom.com).

Riddler.com: Negotiate to have a clue for this scavenger hunt hidden on your Web site.

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