INTERNET MARKETING;WHAT WEB SITES COST

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Platform

First-year cost

Web hosting service $6,000 to $14,400

Web server $5,000 to $30,000

Secure server software $5,000

Server software plug-ins $5,000 to $15,000

PC workstation $2,000 to $4,000

Firewall server and software $15,000

Router $5,000 to $35,000

Internet connection (1.5 Mbps) $24,000 to $36,000

Internet connection (45 Mbps) $74,000 to $120,000

Content and Service

Initial creative design/devlmt. $30,000 to $200,000

Ongoing design fees $12,000 to $240,000

Web project manager $50,000 to $150,000

Technical site manager $25,000 to $70,000

Content staffer $35,000 to $65,000

Graphics staffer $35,000 to $65,000

Support staffer $20,000 to $40,000

Site enhancement fund $100,000 to $500,000

Rights fee for outside content $10,000 to $1,000,000

Initial programming for launch $30,000 to $150,000

Ongoing programming $42,000 to $120,000

Consulting/research $5,000 to $35,000

Training and travel $10,000 to $20,000

Source: Forrester Research, Cambridge, Mass.

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