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Internet pares TV viewing, study finds

Published on .

TV viewing in Internet households is significantly less than in non-online households, according to a research study produced by Nielsen Media Research for America Online. Households with Internet access watch, on average, 13% less TV than those households that are not online. Households with Internet access for a period of six months or less watch less TV -- about 10% less (Monday through Sunday, around-the-clock)--than non-online households.

Copyright July 1999, Crain Communications Inc.

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