Companies involved in interactive media and advertising including AltaVista, Arbitron, Media Metrix, Nielsen Media Research, OgilvyOne
, DoubleClick, AdForce, Radiate and Motorola met in July to formerly create the Radiate Internet Roundtable to address key Internet issues. The first issue addressed was that of developing an accurate online consumer measurement system that maintains consumer privacy. The group will meet again in early fall to address additional industry issues.
Copyright August 2000, Crain Communications Inc.