Internet-savvy young men log hours watching TV, online

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Wired young men are spending as much time online as they do watching TV, according to the results of a study conducted by Copernicus, the Marketing Investment Strategy Group, and commissioned by ESPN.com. Accessing sports information is the most popular reason for being online, followed by music and product research, survey respondents said. Among the study's findings: Of the 32.2 million U.S. men 18-34, 68% (almost 22 million) have access to the Internet and over 60% (19.5 million) use the Internet at least several times a month for personal reasons. Men 18-34 who regularly access the Internet spend 32% of their total media consumption, or 12.2 hours per week, online, compared to 12.1 hours watching TV, 9.9 hours listening to radio, 2.1 hours reading magazines and 2.0 reading newspapers. Separately, ESPN.com announced it would launch Page 2, an offbeat sports commentary of its site Nov. 6. Page 2 will host contributions from ESPN reporters and analysts, as well as writers and celebrities such as irreverent journalist Hunter S. Thompson, author of "Fear and Loathing in Las Vegas'' and author Richard Ben Cramer, who wrote "Joe DiMaggio: A Hero's Life.''

Copyright October 2000, Crain Communications Inc.

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