Internet Shopping Network names i-traffic AOR

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The Internet Shopping Network has appointed i-traffic, New York, agency of record for online advertising, alliances and customer acquisitions. I-traffic plans to maximize the network's First Auction site (www.firstauction.com) beyond its home site through remote storefronts and merchandising channels. In other i-traffic news, the company named Wayne Mitchell VP-account leader. Mr. Mitchell was most recently at Bell Atlantic as director of advertising and promotions for Bell Atlantic Electronic Commerce Services.

Copyright May 1998, Crain Communications Inc.

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