×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Internet, specialty TV ad growth predicted in Canada

Published on .

TORONTO--Canadian Internet advertising will jump 82% this year and ad spending on the country's specialty channels will increase 27%, predicts one of Canada's biggest banks. In a new report, No. 4 bank Scotiabank estimates that Internet advertising will grow to $24.5 million in 1999 from $13.5 million last year. Advertising growth in specialty cable, pay TV and pay-per-view services is predicted to be nearly four times the increase for broadcast television.

Copyright April 1999, Crain Communications Inc.

Most Popular
In this article: