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Ziff-Davis launched Z-D Internet Life, which reviews the content of Web sites, at the fall Internet World '95 show in Boston. The magazine was launched simultaneously with a Web site (http://www.zdil.com) and a CD-ROM. The combined rate for a marketer to appear on all three is $7,985.

Ameritech and Concentric Network Corp., a supplier of online network services, announced an alliance to help local telephone exchange carriers across the country provide Internet access to their rural customers. Under the agreement, Ameritech will provide a turnkey service, from network design and maintenance to marketing support and billing solutions. Concentric will provide the Internet connection, host services, software and customer service.

AT&T announced the formation of AT&T Personal Online Services, providing consumers with personalized content over the Internet starting in mid-1996. AT&T's first service will be devoted to health and fitness; IVI Publishing, digital publisher of Mayo Clinic Family Health Book CD-ROM and HEALTHNEWS, is its first content provider. Pricing is not yet determined. "Personal Online Services is AT&T's next step in our drive to make the Internet as easy to use and as useful as the telephone," said John Petrillo, president of AT&T's business communications services.

Internet access provider PSINet is making aggressive moves to link its service with World Wide Web content providers. The company will co-market the Tripod Web service to college students and provide Internet access for real estate professionals through an agreement with US Digital Corp., and through an agreement with talk show host Oliver North's North American Enterprises. Tripod, a service offering "tools for life" to twentysomethings, will promote PSINet's InterRamp access service on the 40 college campuses where Tripod has a representative. For the real estate industry, PSINet will team with US Digital to market a combination of 'net access and content via US Digital's HomeWeb search service. And Oliver North's radio show, syndicated to more than 140 stations, will promote PSINet's InterRamp service to listeners. North will soon open a home page .

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