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INTERNSHIP PROGRAMS NEEDED

Published on .

I enjoyed the excellent guest essay by Charles D. Pebbler Jr., CEO of Bozell Worldwide, "Industry looks ahead to students" (Advertising Age International, Sept. 18, Page I-12).

Our college requires every student to complete an internship, and we are always seeking opportunities with advertising agencies.

At this point, too few agencies have active internship programs.

I trust the InterAd effort, created by the International Advertising Association, will encourage agencies to embrace internships.

Hugh F. Madden

Associate Professor

Cornerstone College

Grand Rapids, Mich.

Advertising Age International welcomes letters and guest essays. Please communicate by mail, fax 1-312-649-5331 and e-mail 76735.3042@compuserve.com.

Advertising Age International looks forward to sharing your opinions

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