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Interpublic acquires stake in Japan's Daiko Advertising

Published on .

Interpublic Group of Cos. has agreed to buy up to 20% of Daiko Advertising, Japan's No. 4 ad agency. The shop then will ally with Lowe Lintas & Partners Worldwide to represent the agency in Japan and gain access to the Lowe Lintas network around the world. Daiko had billings of $1.4 billion in 1998.

Copyright March 2000, Crain Communications Inc.

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