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Mark Dowley Named to Head Unit Within Advanced Marketing Services

Published on .

NEW YORK (AdAge.com) -- Interpublic Group of Cos. created a sports-and-entertainment marketing unit within its Advanced Marketing Services group and tapped Mark Dowley, most recently vice chairman of Interpublic's McCann-Erickson WorldGroup, as chairman-CEO.

Interpublic properties that will collaborate as part of this initiative include sports-marketing firm Octagon; publicity and entertainment outfit PMK/HBH; Bragman Nyman Cafarelli, a public relations and entertainment-sports licensing company; and Amster Yard.

Separately, an Interpublic spokesman would not comment on media reports that the holding company has hired investment-banking boutique Allen & Co. to aid in the possible purchase of a literary or talent firm.

Calls to Allen & Co. were not returned by press time.

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